Well thought is halfway there
The aims of this website reform on strengthening the brand image and growing interest meant that the overall design work needed to deliver.
After a couple of drafts, the visual core of the website took shape based on Freesi’s new brand guidelines. The visual style with bespoke animations set themselves apart from cookie cutter competition and help build an image of progress and uniqueness.
However, a stylish look on its own wasn’t not enough. We designed the contents and structure of the website to unfold logically, all to make the user experience simple and effortless. The user is gently guided towards their decision during the journey through the website.
Putting a stop to guesswork with open pricing.
Freesi is a unique consulting company also on the front of their open pricing policy.
I designed a calculator on their website so that anyone could measure both the initial and yearly fees of the service with their particular definitions. As a bonus, the calculator estimates any possible savings.
The calculator comes in handy for the Freesi sales team.
Content management under control with WordPress.
Freesi publishes a variety of content ranging from news to blog posts and references to information on staff. When done right, WordPress shines with managing exactly this kind of content spread.
Contents and their categorization are conveniently modified through the control panel of the website. New landing pages can be built from standard and custom designed content blocks with the help of the native Block Editor.
Antti Rauhala from Arcode succeeded in the technical execution, also in terms of optimizing loading speed. Google’s PageSpeed insights granted several tested pages a near perfect score of 99/100.